Making sense
of marketing in
the digital age

Define your Value Proposition

A unique tool specifically designed to provide consistent value-based stories tailored to everyone who interacts with your brand including ‘clients’, prospects, advocates, suppliers, partners, staff and key stakeholders.This page is used for listing the features offered by your company/service.

Attract only your ideal prospect

Forget demographics , it is a hangover from broadcast marketing. Today you have to develop a Psychographic profile so that the organisation can focus on engaging only those who you should be attracting.You can add any feature you want or edit the ones that are already listed.

Develop a One Page Business Plan

A working business plan on one page, linking the Brand Vision to One Number both of which should be driving all your business development. These create the numbers that underpin your systems, processes and marketing plan.

Audit your prospect journey

A systematic schematic of the journey that maps the experience of anyone interacting with your business. Often very revealing for an organisation when applied to the operational side and key to knowing where to amplify and improve the brand experience.

Define a clear GO-TO BRAND growth strategy

A measureable communication hierarchy that will define the messaging and activities at each level of The Brand Bucket® as prospects are engaged, nurtured, converted and looked after long term.

Drive sales with a Marketing Action Plan

A breakdown of all the recommended actions to bring the Marketing Strategy to life to enable the organisation to undertake projects to deliver the numbers derived in the One Page Business Map.

Oversee creative development, implementation and evaluation of all touchpoints.

The construction of a full production process to enable full creative development and implementation of your new powerful GO-TO BRAND that holds a unique position in the marketplace.

GO-TO BRAND Creation

Keynote Speaker

Non-Exec Director

Mentoring

CEO Workshops

CPD Sessions

Panel Chair

Emcee

Jeff Skinner, Executive Director of the Institute of Innovation and Entrepreneurship, London Business School

"Barnaby captured the room – we threw him three of our most promising founders and – in real time and in front of an experienced audience – he deconstructed their business and gave them some great insights and thinking on the message they should convey to the world and how this followed through into their branding. We’d not attempted this learning format before and Barnaby carried it off with aplomb, demonstrating mastery of the field."

Chris Cowdery

Hi Barnaby, Well done, you did a great job promoting Ellenor and keeping the evening moving. You looked terrible in that suit but you can't have everything! Great brand. You now have my details. All the best, Chris

Tanya Mann Rennick, The Black Pearl Club

"Barnaby, you connected with everyone in the room, before and after your talk, and I greatly appreciate you taking the time to do that. The content of your presentation was fascinating, wonderfully paced , and pitched at the perfect level for the calibre of the guests in the room. It would be easy with your level of success and expertise in your field to come across as patronising but there was not a hint of it. Instead you engaged and provoked thought by giving one of the most stimulating talks we have ever had. Bringing your suitcase of examples was really well received: people love visuals and the towel was unforgettable."