In this keynote for members and guests of the Continual Professional Development Standards Office Barnaby takes us through:
1. How the role of marketing has fundamentally changed
2. What is the definition of brand today
3. The two key foundation stones to build a brand
4. A 3 step strategy for marketing your business
5. The 6 key steps to decision making
6. Shaping up for the future of AI
Watch here: https://www.youtube.com/watch?v=2q-FgaPsaiM