CPD Standards Office

This session aims to inspire positive change in any organisation from the solopreneur, SME to the corporate by integrating brand and culture effectively. Starting with a definition of both we will explore what powers a strong brand and drives culture and then look at how these can synergise and create differentiation in the market for all stakeholders. We’ll touch on the challenges and strategies for creating a cohesive brand-culture ecosystem and then look at how you can implement change.